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以節慶人潮作為天然場景，將一系列推廣活動整合為「服務＋行銷」方案：現場創意促銷、產品／App 功能優化、企業端活動工具與禮物卡，達成短期成交與長期黏著雙重目標。 Leverage festival footfall as a staged moment — bundle promotional activations with service upgrades, B2B tools and gifting solutions to drive immediate transactions and sustained retention.

Project presentation＿Uber

Client:

Uber

Year:

2017年

1. “UBER Letters” Pop-Up
2.“Uber Eats” Food-Truck Experience
3. Festival-Anchored Promo

https://sites.google.com/eventmanagements.com/projectconsumer-events/%E9%A6%96%E9%A0%81

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